Making the Big Leap with Martina Flor | Episode 38
In this episode I talk with lettering artist Martina Flor. Martina started as a designer in Argentina, but she soon discovered the joy of hand lettering. From there she built a successful career as a lettering artist, which has now become a small empire of inspiring work, masterclasses, coaching groups, books, and even a podcast. Of course, she couldn’t do all of this on her own. She’s built an entire team around her so she can focus more on doing what she loves most, while being able to grow her business well beyond what she could do alone. As she puts it best, “There’s no progress in isolation.”
In This Episode
What to include in your portfolio if you don’t have real client work
Building a team in small, low-risk increments
Why showing your values and personality up-front makes you more competitive
How to be more attractive to your clients by being less available to them
Should you use an illustration or photographic portrait as your profile picture?
Martina’s new book for Creatives: Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love
You can watch our conversation on YouTube, or listen to it in audio format on my Podcast Webpage, or wherever podcasts are served, including:
October is Right Around the Corner
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